Bionic mannequins spy on you as you shop
By Charlie Osborne | SmartPlanet.com
It may not only be obvious ceiling cameras that will be following your movements in retail stores. Mannequins may also be keeping their eye on you.
Shoplifting is a major issue worldwide. In the U.K., perfume is the top contender, but fashion and other retail outlets also have their fair share of sticky-fingered customers. In order to combat this — and profile their customers — some fashion outlets are employing bionic mannequins, designed by Italian firm Almax Spa, that include high-tech cameras hidden within the model’s eyes.
Bloomberg reports that the EyeSee mannequins are being used to track and collect customer data, and currently “a few dozen” have been employed in stores in Europe and the United States. Each model costs $5,130 and looks stereotypical from the outside, complete with a polystyrene frame and a blank face.
Inside, however, a camera embedded in one eye sends data to facial-recognition software which is used by the police to track criminals. Instead, this software logs the age, race and gender of shoppers.
Almax says that as the mannequins stand at customer level, it can give businesses a better idea of customer trends and how to feature their products accordingly. As an example, one outlet changed their window displays after data suggested men who shopped in the early days of a sale spent more than women.
This kind of technology could help stores profile their customers and produce a better, more tailored product range, but it is not without opposition. Christopher Mesnooh, a partner at Parisian law firm Field Fisher Waterhouse, believes that spying on consumers purely for commercial rather than security gains may break U.S. and E.U. privacy regulations.
Read the full article at: smartplanet.com
Latest News from our Front Page
The European Grammar of Self-Intolerance
Highlights from Jonathan Bowden's talk "Western Civilization Bites Back".
For the full talk go here: Jonathan Bowdenâ€™s â€śWestern Civilization Bites Back"
The greatest enemy that we have is raised in our own mind. The grammar of self-intolerance is what we have imposed and allowed others to impose upon us. Political correctness is a white European grammar, which weâ€™ve been taught, and weâ€™ve ...
Mark Weber - The Challange of the Power of the Israeli Lobby in the USA
YouTube Description: Mark Weber - historian, publisher, activist and organizer â€“ is perhaps best known as director of the Institute for Historical Review, an independent, public-interest educational centre based in southern California. His many articles, reviews and essays dealing with historical, political and social issues have appeared in a variety of periodicals, and in a range of languages. He has ...
Dementia peer who's 'too ill for sex abuse trial' signed letter to Lords 12 days ago saying he wanted to remain as a peer
Lord Janner signed a letter saying he wanted to remain a peer just a week before he was ruled unfit to face child sex charges.
Abuse campaigners last night angrily questioned why the suspected paedophile was able to remain in the House of Lords if he was too frail to be brought before court.
The Crown Prosecution Service has faced widespread criticism ...
Christianity & European Identity
What is the relationship of Christianity and European identity? I do not say â€śWestern Civilization,â€ť because I wish to speak of the whole of Europe, East and West, and the whole of European history and prehistory, not just the civilized bits.
There are two perspectives we can take on this question. One looks back at history. The other looks forward to ...
Viking Heathen Origin of Horse Meat Taboo
YouTube description: The recent horse meat scandal involving Tescos burgers, Ikea meatballs, Findus lasagne and Taco Bell has got people wondering why the English don't eat horses. I covered this subject in my recent dissertation. The answer is to do with paganism. The Catholic church realised that eating horse meat was connected to pagan rites in the North of Europe, ...
|More News » |