Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing
2012-12-19 0:00

By Steve Donohue | FierceCable.com



’Detection zone’ would extend to telephone conversations, pets

Verizon (NYSE: VZ) has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.

If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers," or commercials for romantic movies, Verizon states in the patent application.

For years, technology executives have discussed the possibility of using devices such as Microsoft’s (Nasdaq: MSFT) Xbox 360 Kinect cameras to target advertising and programming to viewers, taking advantage of the ability to determine whether an adult or child is viewing a program. But Verizon is looking at taking targeted advertising to a new level with its patent application, which is titled "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User."

Similar to the way Google (Nasdaq: GOOG) targets ads to Gmail users based on the content of their emails, Verizon proposes scanning conversations of viewers that are within a "detection zone" near their TV, including telephone conversations.

"If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words," Verizon states in the patent application.

Verizon says the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room.

"If detection facility detects that a user is playing with a dog, advertising facility may select an advertisement associated with dogs (e.g., a dog food commercial, a flea treatment commercial, etc.)," Verizon writes in the patent application.

Several types of sensors could be linked to the targeted advertising system, including 3D imaging devices, thermographic cameras and microphones, according to the patent application.

Verizon also details how it may be able link smartphones and tablet computers that viewers are using to the detection system.

"If detection facility detects that the user is holding a mobile device, advertising facility may be configured to communicate with the mobile device to direct the mobile device to present the selected advertisement. Accordingly, not only may the selected advertisement be specifically targeted to the user, but it may also be delivered right to the user’s hands," Verizon writes in the patent application.

[...]


Read the full article at: fiercecable.com






Related Articles
Evidence: FBI Tracking And Monitoring Via Smart Phones
Are You Being Monitored At Work?
Trapwire: Big Brother Now Monitors Your Every Move
An automated system to monitor potentially dangerous trucks whilst in motion
Face-recognition technology to monitor school attendance


Latest News from our Front Page

New Jersey Shopkeeper Hangs 'White History Month' Sign In Window
2015-03-05 18:08
A deli owner in Flemington, New Jersey, has angered many of his neighbors by posting a sign on his window that reads, "Celebrate Your White Heritage in March White History Month." Jim Boggess, who is the owner of Jimbo's Deli, says he put up the sign to remind everyone that they should be proud of their race and culture. "No matter what ...
The Viking ”Maine Penny” Mystery
2015-03-05 3:41
In 1957, during his second year of digging at the Goddard site; a large prehistoric Indian trade village in Penobscot Bay on the central Maine coast, local resident and amateur archaeologist Guy Mellgren found a small silver coin. The coin is later identified by experts as a Norse silver penny dating to the reign of Olaf Kyrre, king of Norway ...
The Sagas of the (Viking) Icelanders Shed Light on Golden Age
2015-03-05 3:40
The Sagas of the Icelanders have long been preserved as the most comprehensive specimen of the literary culture of the 13th and 14th centuries of Iceland. In writing these sagas, many attributes of the 10th and 11th centuries were conserved, particularly individual biographies, the history of family feuds, and the overall evolution of the one of the greatest settlements ...
Benjamin Netanyahu's Full Speech to Congress
2015-03-05 1:36
Here is the full speech of Pathological Zionist Liar Benjamin Netanyahu to the United States Congress. "And the Oscar goes too ...." Description from YouTube: Prime Minister Benjamin Netanyahu of Israel used one of the most prominent platforms in the world on Tuesday to warn against what he called a “bad deal” being negotiated with Iran to freeze its nuclear program, bringing ...
The FDA Admits That Prior to 2011 Over 70% of U.S. Chickens Contained Cancer-Causing Arsenic
2015-03-04 20:32
Prior to 2011, the cancer-causing toxic chemical Roxarsone, which in high doses could kill you, was being added to chicken feed on purpose, giving store-bought chicken the illusion of healthy coloring and plump appearance. Shockingly, this was the case with more than 70 percent of all U.S. chickens! A recent article was published stating that this continued to be the ...
More News »