Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing
2012-12-19 0:00

By Steve Donohue | FierceCable.com



’Detection zone’ would extend to telephone conversations, pets

Verizon (NYSE: VZ) has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.

If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers," or commercials for romantic movies, Verizon states in the patent application.

For years, technology executives have discussed the possibility of using devices such as Microsoft’s (Nasdaq: MSFT) Xbox 360 Kinect cameras to target advertising and programming to viewers, taking advantage of the ability to determine whether an adult or child is viewing a program. But Verizon is looking at taking targeted advertising to a new level with its patent application, which is titled "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User."

Similar to the way Google (Nasdaq: GOOG) targets ads to Gmail users based on the content of their emails, Verizon proposes scanning conversations of viewers that are within a "detection zone" near their TV, including telephone conversations.

"If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words," Verizon states in the patent application.

Verizon says the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room.

"If detection facility detects that a user is playing with a dog, advertising facility may select an advertisement associated with dogs (e.g., a dog food commercial, a flea treatment commercial, etc.)," Verizon writes in the patent application.

Several types of sensors could be linked to the targeted advertising system, including 3D imaging devices, thermographic cameras and microphones, according to the patent application.

Verizon also details how it may be able link smartphones and tablet computers that viewers are using to the detection system.

"If detection facility detects that the user is holding a mobile device, advertising facility may be configured to communicate with the mobile device to direct the mobile device to present the selected advertisement. Accordingly, not only may the selected advertisement be specifically targeted to the user, but it may also be delivered right to the user’s hands," Verizon writes in the patent application.

[...]


Read the full article at: fiercecable.com






Related Articles
Evidence: FBI Tracking And Monitoring Via Smart Phones
Are You Being Monitored At Work?
Trapwire: Big Brother Now Monitors Your Every Move
An automated system to monitor potentially dangerous trucks whilst in motion
Face-recognition technology to monitor school attendance


Latest News from our Front Page

Rise of the super soldier: Liquid armour, indestructible exoskeletons and weapons that never miss revealed as the future of warfare
2015-07-06 19:17
War has been one of the greatest spurs to science in history. Developments as diverse and far-reaching as space travel, superglue, duct tape and microwaves owe their origins beneath camouflage netting and behind sandbags. Today's military innovations, though, are focused not just on getting the job done, but doing so as quickly as possible and bringing the soldiers home to their ...
Europe Survived War And Depression: Can She Survive Invasion?
2015-07-06 17:43
However the Greek crisis ends, whether with Athens leaving the Eurozone, or submitting and accepting austerity at the dictates of its creditors, the European Union appears headed for an existential crisis. Greece borrowed and spent beyond its means, like New York City in the ’70s, and Detroit, Illinois, and Puerto Rico today. But the crisis of Europe is about more than ...
Professor: Reason Itself Is A White Male Construct
2015-07-04 3:55
A philosophy and religion professor at Syracuse University gave an interview to The New York Times Thursday in which he critiqued the notion of pure reason as simply being a “white male Euro-Christian construction.” Prof. John Caputo was being interviewed by fellow philosophy professor George Yancy for the 13th installment of an interview series Yancy conducts with philosophers regarding racial topics. Given its emphasis on first principles ...
The Broken Window Fallacy
2015-07-04 3:48
Youtube description: This short video explains one of the most persistent economic fallacies of our day. Source: youtube.com
Jenji Kohan and the Jewish Hyper-Sexualization of Western Culture
2015-07-04 3:33
As detailed in The Culture of Critique, Freud and his followers regarded anti-Semitism was a universal pathology which had its roots in sexual repression. The theoretical basis for this can be found in Freud’s Three Essays on the Theory of Sexuality where he linked aggression to the frustration of human drives — especially the sex drive. Kevin MacDonald notes that: ...
More News »