Verizon patents targeted advertising method that determines if viewers are laughing, cuddling, sleeping or singing
2012-12-19 0:00

By Steve Donohue |

’Detection zone’ would extend to telephone conversations, pets

Verizon (NYSE: VZ) has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV.

If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers," or commercials for romantic movies, Verizon states in the patent application.

For years, technology executives have discussed the possibility of using devices such as Microsoft’s (Nasdaq: MSFT) Xbox 360 Kinect cameras to target advertising and programming to viewers, taking advantage of the ability to determine whether an adult or child is viewing a program. But Verizon is looking at taking targeted advertising to a new level with its patent application, which is titled "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User."

Similar to the way Google (Nasdaq: GOOG) targets ads to Gmail users based on the content of their emails, Verizon proposes scanning conversations of viewers that are within a "detection zone" near their TV, including telephone conversations.

"If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words," Verizon states in the patent application.

Verizon says the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room.

"If detection facility detects that a user is playing with a dog, advertising facility may select an advertisement associated with dogs (e.g., a dog food commercial, a flea treatment commercial, etc.)," Verizon writes in the patent application.

Several types of sensors could be linked to the targeted advertising system, including 3D imaging devices, thermographic cameras and microphones, according to the patent application.

Verizon also details how it may be able link smartphones and tablet computers that viewers are using to the detection system.

"If detection facility detects that the user is holding a mobile device, advertising facility may be configured to communicate with the mobile device to direct the mobile device to present the selected advertisement. Accordingly, not only may the selected advertisement be specifically targeted to the user, but it may also be delivered right to the user’s hands," Verizon writes in the patent application.


Read the full article at:

Related Articles
Evidence: FBI Tracking And Monitoring Via Smart Phones
Are You Being Monitored At Work?
Trapwire: Big Brother Now Monitors Your Every Move
An automated system to monitor potentially dangerous trucks whilst in motion
Face-recognition technology to monitor school attendance

Latest News from our Front Page

Feminist blogger uses her vaginal yeast to make sourdough bread
2015-12-01 22:52
It's a tale that might ensure you never look the same way at a humble loaf again. When a feminist blogger found herself suffering from a vaginal yeast infection, she made the unusual decision to use the unwanted bodily fluid as an ingredient for making bread. Zoe Stavri, who writes under the title Another Angry Woman, has documented the details of her ...
Apple could be working on virtual reality projector, patents show
2015-12-01 22:40
The company has been granted a patent for an ‘adaptive projector’, which can project images onto surfaces Apple could be working on a new augmented reality projector, which would allow it to make computers without even adding a screen. The company has been granted a patent for an “adaptive” projector, reports Patently Apple. The patents seem to refer to a tool ...
83-year-old Romanian Jewess crowned "Miss Holocaust Survivor" in Israel
2015-12-01 22:23
83-year-old Romanian born Rita Berkowitz wins the one-of-a-kind charity beauty pageant Romania-born woman who immigrated to Israel won the third annual Miss Holocaust Survivors Beauty Pageant in Haifa. Rita Berkowitz, 83, was chosen among the 16 European natives who participated in the contest on Tuesday. She came to Israel in 1951. Hairdressers and makeup artists primped and pampered the contestants before they took ...
North Vancouver schools get first gender-neutral washroom
2015-12-01 21:52
In a first for North Vancouver schools, Seycove secondary has opened a gender-neutral washroom. The move is a step in the right direction and recognition that not every student feels welcome in the binary male- or female-designated washrooms, according to Brian Wilson, president of Seycove’s Queer Straight Alliance Club, which lobbied the school administration for the washroom. High school is already a ...
Newly-Completed Fukushima 'Containment' Wall Already 'Slightly Leaning'
2015-12-01 21:15
Just weeks after re-starting the building of a giant ice-wall to contain groundwater leaking from the Fukushima nuclear plant, TEPCO has been forced to admit that a 780-meter protective wall built alongside the crippled power station (completed only last month and designed to prevent contaminated groundwater from seeping into the sea)  is already "slightly leaning." While this sounds a lot ...
More News »