Conscious Capitalism
2013 07 05

From: Organic Connections

In some quar­ters of the com­pet­i­tive busi­ness world, Raj Sisodia’s ideas are prob­a­bly viewed as rad­i­cal or, at best, severely lim­it­ing. Yet this award-winning author, pro­fes­sor and eco­nomic con­sul­tant is, in actu­al­ity, view­ing the busi­ness world in the only way it can be viewed if we are to sur­vive as a cul­ture and as a planet. In his new book Conscious Capitalism: Liberating the Heroic Spirit of Business, co-authored with Whole Foods Market co-CEO John Mackey, Sisodia describes com­pa­nies con­duct­ing them­selves with a higher pur­pose, con­scious lead­er­ship, and an eye to the impact of the com­pany on cus­tomers, employ­ees, the envi­ron­ment and soci­ety in gen­eral. An ever-growing num­ber of com­pa­nies and cor­po­ra­tions are listening.

[...]

The eco­nomic mar­ket model of today was actu­ally set in place back in 1776, with the pub­li­ca­tion of a work called An Inquiry into the Nature and Causes of the Wealth of Nations. The book’s author, Scotsman Adam Smith, is today viewed as the father of mod­ern economics—and Sisodia sees one vital ele­ment miss­ing from his philosophy.

“Adam Smith’s core mes­sage was really that cen­tral­ized plan­ning doesn’t work,” Sisodia pointed out. “You can’t have gov­ern­ment bureau­crats fig­ur­ing out who should make what and how much and what to price it at. He said that indi­vid­u­als make those deci­sions based on their own per­ceived self-interest; but that is far supe­rior to hav­ing some­body sit­ting some­where try­ing to decide all of that, because it essen­tially can­not be done.

“However, what did not hap­pen was the other side of our human per­sona, which is the need to care; it is equally as pow­er­ful as the drive for self-interest. When it came to estab­lish­ing the foun­da­tions of cap­i­tal­ism, peo­ple ignored this dimen­sion, assum­ing that this is some­thing you do out­side of the con­text of work, that you ful­fill your need to care through your fam­ily and through your com­mu­nity, and that busi­ness can only be about self-interest.

“That’s like going into the world of busi­ness with half of your brain or per­sona shut off, the more human half. I think we should have inte­grated those two dimensions—the human need to care with the human drive for self-interest—into the same activ­ity of busi­ness. It would have cre­ated a foun­da­tion for cap­i­tal­ism that was much richer than what we ended up with.”

[...]

Change Must Come

“Today what we talk about as Conscious Capitalism and con­scious busi­ness is really the excep­tion,” Sisodia con­cluded. “The norm is busi­ness done with the view to max­i­mize prof­its for share­hold­ers. That is not even ques­tioned. It is gospel in busi­ness school and gospel in many com­pa­nies, espe­cially pub­licly traded com­pa­nies. We’re seen as a sort of alter­na­tive approach.

“We want to get to a point where the default becomes the good option, where this becomes the norm, where peo­ple say, ‘Well, of course busi­ness has to start with pur­pose.’ I taught busi­ness for twenty-five years and never used the word pur­pose, because the pur­pose was given to us: it’s to max­i­mize profit; okay, move on. Now we are say­ing, ‘That’s not enough.’ Profit is the out­come of doing a busi­ness well; profit can never be the pur­pose. If it does become the pur­pose, that busi­ness is headed down­hill in a hurry.

“Right now we have a very toxic nar­ra­tive about busi­ness and cap­i­tal­ism that is based upon greed, exploita­tion and self­ish­ness. It is about enrich­ing the few at the expense of the many.

“The real nar­ra­tive about busi­ness is that busi­ness, when it’s done right, is fun­da­men­tally good. It’s based in value cre­ation. It’s fun­da­men­tally eth­i­cal because it’s based on vol­un­tary exchange, and it is noble because it ele­vates our exis­tence above the level of sub­sis­tence where we can explore what it means to be human. It’s heroic because it lifts peo­ple out of poverty; it enables life to actu­ally flour­ish on this planet.

“It should be this way so that the most ide­al­is­tic of our young peo­ple would not auto­mat­i­cally shun the world of busi­ness, say­ing, ‘If I am ide­al­is­tic I can’t have any­thing to do with busi­ness.’ They would rec­og­nize that busi­ness actu­ally is the way for effect­ing change in soci­ety on a broader scale, in a more sus­tain­able way than work­ing strictly for prof­its.”

Read the full article at: organicconnectmag.com



Related Articles
Government in Business - Murray Rothbard
Profits Before Nutrition: The Dark Side of the School Meals Business
The Market Has Spoken: Austerity Is Bad for Business
Student Loans: The Government is Now Officially in the Banking Business


Latest News from our Front Page

Starbucks Supports Pro-GMO Company
2014 11 26
Another reason why you should not go to Starbucks. Starbucks has an image of being a socially responsible, environmentally friendly company (Really?). In 2013, 95 percent of their coffee was ethically sourced, and their goal is to reach 100 percent by 2015.1 Other goals include reducing water consumption by 25 percent in their company-operated stores by 20152 and mobilizing their employees and ...
Group Polarization and the Fad of Ethno-masochism
2014 11 26
From "Group polarization: A critical review and meta-analysis". Journal of Personality and Social Psychology. 6 50 (6): 1141--1151 The psychology of White self hatred. Political correctness IS a mental disorder. More: Group polarization: A critical review and meta-analysis. Isenberg, Daniel J. the paper Indoctrinate U Harvard Professor Noel Ignatiev talks about how to end the White race The History of Political Correctness The Narrative: The origins of Political ...
Credo: A Nietzschean Testament by Jonathan Bowden
2014 11 26
This lecture by Jonathan Bowden was given at the 11th New Right meeting in London on September 8, 2007. The original title of the presentation was “The Art and Philosophy of Jonathan Bowden.” I think ideas are inborn, and you’re attracted, if you have any, toward certain systems of thinking and sensibility and response. From a very young age, I was ...
A Look Back at the OJ Simpson Verdict -- Reactions
2014 11 26
This is a look back at the different reactions to the OJ Simpson verdict some 20 years ago (exact date of verdict was Oct 3, 1995). The OJ Simpson jury consisted of 9 Blacks, 1 Hispanic, and 2 Whites. It would raise eyebrows after they only deliberated for 4 hours in a case that they were involved in for almost ...
New York Times Publishes Darren Wilson’s Street Address and Photo of House #Ferguson
2014 11 26
Hey here are the two @nytimes scumbags that published Wilson’s home address. —> @juliebosman & @campbellnyt— Ben Howe (@BenHowe) November 25, 2014 Michael Brown’s Stepdad Shouting ‘Burn This Bitch Down’ The New York Times published information about the address of Ferguson Police Officer Darren Wilson on Monday in a move that has generated controversy. Tensions are running high in Ferguson, Missouri, as ...
More News »