Sol Sender - Obama Logo Design (Video)
2009 02 11

From: youtube.com



Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


Part 1


Part 2


Obama logo ideas that weren’t chosen

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).



















Read more about Obama logo ideas that weren’t chosen



Related Articles
This is Change - 20 Hawks, Clintonites and Neocons to Watch for in Obama's White House
The men behind Barack Obama (Video)
Obama and EU to reinvent global politics, pundit says (Steps Towards a New World Order)
Obama's Council on Foreign Relations Crew
Barack-henaton: The Candidat with the Light Stuff
A Very Sirius Election: Stairway to Sirius
Will the Real Obama Stand Up - Part 1 (Video)
Obama's Elite Lineage
Obama's Latest Sellout - GM Biotech 'Yes Men'
Rahm Emanuel - Israeli Spy
Obama's atomic umbrella: U.S. nuclear strike if Iran nukes Israel
Obama Inauguration and Hajj compared (Video)
Red Ice Live Webcast - Chris Knowles - Dubai, Atlantis & Obama Sirius Election Symbolism - Segment One
Saul Alinsky
Artist Sues The A.P. Over Obama Image
Obama's "HOPE" artist Shepard Fairey arrest on graffiti-related charges


Latest News from our Front Page

French separatists want Scots to say "yes"
2014 09 17
Separatist leaders in Brittany, Corsica and the French Basque Country will watch with interest as Scotland votes on independence next week, but they don’t expect France to follow the UK’s lead any time soon. Pro-independence activists point to the fact they have their own languages and cultural identities. France, however, remains a deeply centralized country and any talk of a negotiated ...
Devil’s Deal: US-Backed Syrian Rebels Already Signed Pact with ISIS Prior to Haines Beheading
2014 09 17
While Washington considers appropriating half a billion in funds to the Syrian rebels, we now learn that opposition groups the Free Syrian Army (FSA) and al Qaeda affiliate ‘al Nusra Front’, have officially aligned themselves with ISIS… Despite grand words by US President Obama and British PM David Cameron, here’s what’s really behind their plan to bomb ISIS in Syria… In a ...
World War III for Dummies
2014 09 16
A Step-by-Step Guide to Understanding the Present World Situation. 1998 - 2000 Powerful elites and influential think tanks forecast a coming period of American aggression. Zbigniew Brzezinski speaks for the Globalist faction of the western PRC (Predatory Ruling Class) in ’The Grand Chessboard’, a book in which he openly advocates for bolder American action in dominating the Eurasian land mass. During this ...
Rotherham child-sex victim confronts her alleged abuser in the street... but SHE is arrested
2014 09 16
A victim of Rotherham’s child sex abuse scandal confronted a man she says groomed her - but was left shocked when she was the one arrested. The woman was shocked when she saw the man walking through the town’s centre on Friday and decided to challenge him over the allegations. But she was tackled by two police officers and pushed up against ...
Slaves of Charleston - Beyond Wealth of Jewish South Carolina
2014 09 15
Founded in 1749 in downtown Charleston, South Carolina, the Beth Elohim Synagogue is one of the very earliest synagogues in America. While other synagogues and congregations are also now a part of Charleston city life, Beth Elohim Synagogue is the oldest one in the area and serves as the repository for certain historical artifacts of Jewish life in the city. ...
More News »