Sol Sender - Obama Logo Design (Video)
2009 02 11

From: youtube.com



Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


Part 1


Part 2


Obama logo ideas that weren’t chosen

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).



















Read more about Obama logo ideas that weren’t chosen



Related Articles
This is Change - 20 Hawks, Clintonites and Neocons to Watch for in Obama's White House
The men behind Barack Obama (Video)
Obama and EU to reinvent global politics, pundit says (Steps Towards a New World Order)
Obama's Council on Foreign Relations Crew
Barack-henaton: The Candidat with the Light Stuff
A Very Sirius Election: Stairway to Sirius
Will the Real Obama Stand Up - Part 1 (Video)
Obama's Elite Lineage
Obama's Latest Sellout - GM Biotech 'Yes Men'
Rahm Emanuel - Israeli Spy
Obama's atomic umbrella: U.S. nuclear strike if Iran nukes Israel
Obama Inauguration and Hajj compared (Video)
Red Ice Live Webcast - Chris Knowles - Dubai, Atlantis & Obama Sirius Election Symbolism - Segment One
Saul Alinsky
Artist Sues The A.P. Over Obama Image
Obama's "HOPE" artist Shepard Fairey arrest on graffiti-related charges


Latest News from our Front Page

If Someone Secretly Controlled What You Say, Would Anyone Notice?
2014 10 01
The subject enters a room in which a 12-year-old boy is seated. A 20-minute conversation ensues. The subject quizzes the boy about current events and other topics to get a sense of his intelligence and personality. But the boy is not what he appears to be. Unbeknownst to the subject, the boy is wearing a radio receiver in his ear, and ...
Obama has had accurate intelligence about ISIS since BEFORE the 2012 election, says administration insider
2014 10 01
‘President Barack Obama’s intelligence briefings have provided him with specific information since before he won re-election in 2012 about the growing threat of the terror group now known alternatively as ISIS and ISIL, an administration insider told MailOnline on Monday. ‘Unless someone very senior has been shredding the president’s daily briefings and telling him that the dog ate them, highly accurate ...
Can holding a magnet against your head help defeat depression?
2014 10 01
Former GP Sue Mildred suffered from crippling depression and anxiety for 20 years. On two occasions it was so severe that she ended up in hospital, and for 15 years she was unable to work. Sue, 51, has tried antidepressants, talking therapies and, out of desperation, even ECT (electro-convulsive therapy), where an electric current is passed through the brain. This did ...
Extremists to have Facebook and Twitter vetted by anti-terror police
2014 09 30
Theresa May to announce new Extremist Disruption Orders to strengthen counter-terrorism if the Tories win the next general election Extremists will have to get posts on Facebook and Twitter approved in advance by the police under sweeping rules planned by the Conservatives. They will also be barred from speaking at public events if they represent a threat to “the functioning of democracy”, ...
Scottish Independence: Protesters demand revote
2014 09 30
Pro-independence campaigners gathered outside the Scottish Parliament for the second day in a row, this time to demand a revote of the September 18 referendum. While yesterday’s “Rally For A Revote” saw the return of Saltires and Yes banners to Holyrood, it did not match the turnout for the “Voice Of The People” rally held on Saturday, when up 3000 people ...
More News »