Sol Sender - Obama Logo Design (Video)
2009 02 11

From: youtube.com



Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


Part 1


Part 2


Obama logo ideas that weren’t chosen

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).



















Read more about Obama logo ideas that weren’t chosen



Related Articles
This is Change - 20 Hawks, Clintonites and Neocons to Watch for in Obama's White House
The men behind Barack Obama (Video)
Obama and EU to reinvent global politics, pundit says (Steps Towards a New World Order)
Obama's Council on Foreign Relations Crew
Barack-henaton: The Candidat with the Light Stuff
A Very Sirius Election: Stairway to Sirius
Will the Real Obama Stand Up - Part 1 (Video)
Obama's Elite Lineage
Obama's Latest Sellout - GM Biotech 'Yes Men'
Rahm Emanuel - Israeli Spy
Obama's atomic umbrella: U.S. nuclear strike if Iran nukes Israel
Obama Inauguration and Hajj compared (Video)
Red Ice Live Webcast - Chris Knowles - Dubai, Atlantis & Obama Sirius Election Symbolism - Segment One
Saul Alinsky
Artist Sues The A.P. Over Obama Image
Obama's "HOPE" artist Shepard Fairey arrest on graffiti-related charges


Latest News from our Front Page

Magaluf bar where British girl was filmed performing sex acts on 24 men is shut down after police investigation into video
2014 07 26
Is this what the youth in Britain and Europe is spending their their energy, money, efforts and innocence on? The young girl, pictured, was lured into performing multiple sex acts after organisers offered a free drink although she thought a holiday was on offer* Council officials launched an official investigation after the video went viral Playhouse bar in Magaluf and entertainment ...
Prejudice is a Form of Common Sense - Hard-Wired Into the Human Brain, Says ASU Study
2014 07 26
Contrary to what most people believe, the tendency to be prejudiced is a form of common sense, hard-wired into the human brain through evolution as an adaptive response to protect our prehistoric ancestors from danger. So suggests a new study published by Arizona State University researchers in the May issue of the "Journal of Personality and Social Psychology," which contends that, ...
The State is a Bully
2014 07 24
In the history of Western philosophy and social theory, no really silly idea has been more successful than the theory of the social contract. It is in fact not a theory of the social contract. It is a theory of the political contract. It is the idea, promoted by Thomas Hobbes, John Locke, and Jean-Jacques Rousseau, that, at some point in ...
NATO Exercise in Ukraine Coincided with MH-17 Shoot-down
2014 07 24
Rapid Trident was omitted from the flurry of coverage on the shoot-down MH-17. From the U.S. Army in Europe website: Rapid Trident supports interoperability among Ukraine, the United States, NATO and Partnership for Peace member nations. The exercise helps prepare participants to operate successfully in a joint, multinational, integrated environment with host-nation support from civil and governmental agencies. ...
Warning of ’imminent’ terror attack in Norway
2014 07 24
Norwegians were warned Thursday of the concrete possibility of a terror attack occurring in that country at the hands of people with connections to an extremist group in Syria. A press conference was called in Oslo, Norway on Thursday where an announcement was made of a "possible concrete threat" to national security in that country from terrorists related to an extremist ...
More News »